Branding & Visual Identity

A lot of Atlanta businesses have great services and shaky branding.

One logo from Fiverr. Another version on the sign. A different font on the proposal. Five colors fighting for attention on the website. Nothing is really “wrong,” but nothing is consistent either—and that inconsistency quietly makes you look less established than you are.

That’s the problem we solve with branding and visual identity.

At Elevatrix Solutions, we help you look like the business you actually are (or the one you’re becoming). Not with a trendy logo for three months, but with a clear, durable visual system you can use everywhere—your website, socials, decks, emails, signage, ads, all of it.

We start by understanding your offer, your market, and how you want people to feel when they come across your brand in Atlanta or online. From there, we shape the essentials: a refined logo or wordmark, a focused color palette, a type system that’s easy to apply, simple rules for imagery and layout, and practical guidelines your team can actually follow. No 80-page brand book nobody opens. Just clear direction.

The goal is simple: when someone sees you once, they remember you; when they see you twice, they recognize you.

Your new visual identity then becomes the foundation for your website and everything that comes after. It helps your marketing land better, your messaging feel more confident, and your business show up as intentional, not improvised.

If your brand currently feels “fine, but forgettable,” or you’ve outgrown the look you started with, it’s a good time to fix it.

Reach out to Elevatrix Solutions, and we’ll talk through where your brand is now, what feels off, and what a sharper, more consistent identity could look like—without fluff, without overcomplication.